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The Little Book of Big PR

The Little Book of Big PR PDF Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

The Little Book of Big PR

The Little Book of Big PR PDF Author: Jennefer Witter
Publisher: AMACOM
ISBN: 0814434371
Category : Business & Economics
Languages : en
Pages : 128

View

Book Description
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

The Little Book with Big Impact For Day Spas - How To Create Instant Client Promotions and Sales Letters

The Little Book with Big Impact For Day Spas - How To Create Instant Client Promotions and Sales Letters PDF Author: John Uhrig
Publisher: Lulu.com
ISBN: 1435708423
Category :
Languages : en
Pages : 186

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Book Description
The book is on how to write million dollar ads, sales letters, flyers, postcards and web marketing pieces for businesses within the "Spa Industry." Writing effective spa marketing!How To Create Instant Client Promotions and Sales Letters... That Get Results!Boost your sales with powerful sales letters and promotions reserved typically for the BIG marketers!

The Little Book of Big Questions

The Little Book of Big Questions PDF Author: Jonathan Robinson
Publisher: Conari Press
ISBN: 1573240141
Category : Religion
Languages : en
Pages : 142

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Book Description
A collection of perennial questions about the nature of God, the reason for evil, the meaning of death, the variety of spiritual experiences, and similar subjects offers a simple, effective tool for exploring all aspects of spirituality. Original. 50,000 first printing. IP.

Little Book of Big Packaging Ideas

Little Book of Big Packaging Ideas PDF Author: Catharine Fishel
Publisher: Rockport Publishers
ISBN: 1616736453
Category : Design
Languages : en
Pages : 352

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Book Description
A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

The Little Book of Big Explorations

The Little Book of Big Explorations PDF Author: Jheni Osman
Publisher: Michael O'Mara Books
ISBN: 1789290805
Category : History
Languages : en
Pages :

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Book Description
This is a book about expedition, adventure, our thirst for knowledge and pushing the limits of human endurance. From the navigational instruments that have led us through unknown lands, to the advanced engineering that carried us into the depths of the ocean, to the rocket science that propelled us into space, science and adventure have always been inextricably linked. Both are at the heart of everything we now know about the complex universe we find ourselves in. From the groundbreaking sea voyage in 1735 that settled the debate raging between Descartes and Newton about the shape of the earth to the balloon ride that led to the discovery of cosmic rays, we have pushed the limits of what's possible, both on our planet and beyond the clouds. The Little Book of Big Explorations is a collection of some of the most daring and eye-opening adventures in history that have changed the way we view the world, as well as a look at what's still to be discovered. Our insatiable curiosity has driven our survival as a species and can be charted through the centuries by these incredible voyages of discovery.

The Little Book of Big Feelings

The Little Book of Big Feelings PDF Author: Maureen Marzi Wilson
Publisher: Adams Media
ISBN: 1507212089
Category : Humor
Languages : en
Pages : 192

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Book Description
From the author of the popular Introvert Doodles and Kind of Coping, Maureen “Marzi” Wilson is tackling all kinds of big feelings with over 175 relatable, supportive, and light-hearted comics in her signature style. We’ve been conditioned to think that the most acceptable response to “How are you?” is, “I’m fine.” But our emotions are much more complicated than that! Sometimes we feel a little annoyed, or elated, or afraid. And you know, that’s okay! In The Little Book of Big Feelings, Maureen “Marzi” Wilson takes us on a journey of self-acceptance and validation. After all, our emotions are only reactions to experiences that we can learn from; there’s no such thing as a “bad” emotion. It’s okay to be scared, it’s alright to feel hopeful, and it’s perfectly fine to feel both at the same time. There is a wide range of human emotions, and it’s time we start embracing each one!

The Little Book of Big Ethical Questions

The Little Book of Big Ethical Questions PDF Author: Susan Liautaud
Publisher: Simon and Schuster
ISBN: 1982132248
Category : Self-Help
Languages : en
Pages : 336

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Book Description
Perfect for your next dinner party discussion, The Little Book of Big Ethical Questions presents some of today’s most thought-provoking ethical questions in a welcoming, easy-to-discuss Q&A format, with guidance from a renowned ethicist. Often a single question can spark a meaningful exchange—like “Would you apply for a job you know your friend is applying for?” Or “Should voting be mandatory?” Or what about police using facial recognition technology? Questions like these spur us to consider: What would I have done? Is there one correct answer? And ultimately: How can ethics help us navigate these situations to find the best outcome for ourselves and others? An ethicist who advises leaders and organizations worldwide, Susan Liautaud asks intriguing questions that encourage lively discussion across a range of subjects, from family and friends to health and technology to politics, work, and consumer choices. She then walks through the ways you might approach each situation to find the best answer for you. Grab the book, gather a few friends, and dive in!

The Little Book of Amazing Business Stories

The Little Book of Amazing Business Stories PDF Author: Sue Wybrow
Publisher: The Endless Bookcase Ltd
ISBN: 1908941995
Category : Business & Economics
Languages : en
Pages :

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Book Description
Amazing and inspiring business journeys of real people in Hertfordshire, United Kingdom! Their struggles, what motivated them and how they kept on going and believed in their dreams. There are some fantastic business gems in this book that you do not want to miss. "They believed they could, so they did!"

Little Book of Big Promotions

Little Book of Big Promotions PDF Author: Lisa Cyr
Publisher: Rockport Publishers
ISBN: 1616736461
Category : Design
Languages : en
Pages : 352

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Book Description
Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

A Little Book about BIG Chemistry

A Little Book about BIG Chemistry PDF Author: Jim Massy
Publisher: Springer
ISBN: 331954831X
Category : Technology & Engineering
Languages : en
Pages : 82

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Book Description
The brief explains in simple terms the essentials of polymer chemistry and how polymers came to be discovered by pioneers in this field. It relates the many uses of polymers, including those not widely recognised by the lay person. The chemistry of polymerisation and the influence of chemical structure and additives on properties are described. Ethical issues are considered, especially in the context of huge tonnages of plastics. Finally short paragraphs on more than 30 common polymers are listed chronologically with chemical structures, properties and applications. It will appeal to those with connections to or within the plastics, rubber and textile industries, science students, members of other science disciplines using polymers, as well as people just curious to know about everyday plastics.