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Business Development For Dummies

Business Development For Dummies PDF Author: Anna Kennedy
Publisher: John Wiley & Sons
ISBN: 1118962710
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Business Development For Dummies

Business Development For Dummies PDF Author: Anna Kennedy
Publisher: John Wiley & Sons
ISBN: 1118962710
Category : Business & Economics
Languages : en
Pages : 424

View

Book Description
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Business Development for Starters and Dummies

Business Development for Starters and Dummies PDF Author: John Cole Ph D
Publisher:
ISBN:
Category :
Languages : en
Pages : 80

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Book Description
This book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategyRecognising that business development is much more than just sales is the first important step to sustained growth.

New Product Development For Dummies

New Product Development For Dummies PDF Author: Robin Karol
Publisher: John Wiley & Sons
ISBN: 9781118051283
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Business Studies For Dummies

Business Studies For Dummies PDF Author: Richard Pettinger
Publisher: John Wiley & Sons
ISBN: 1118348117
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree. You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics. Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies The perfect study companion for students With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.

Small Business For Dummies

Small Business For Dummies PDF Author: Veechi Curtis
Publisher: John Wiley & Sons
ISBN: 1118222873
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
Secure your business success with this best-sellingguide Thinking about starting a new business? Searching for ways torun your small business better? This essential reference coverseverything any Australian or New Zealand small business needs toknow, including vital topics such as business planning andfranchising, budgeting and GST, marketing and online sales. Find out what works for you — decide whether to startfrom scratch, buy an existing business or purchase afranchise Build a business plan — develop a blueprint for businesssuccess with a winning business plan Develop a marketing strategy — find your unique sellingpoint, build your brand and set sales goals Understand the importance of customer service — deliverbeyond expectations, listen to customers and transform complaintsinto sales Ramp up your management skills — understand your legalobligations as an employer, recruit the best employees and build agreat team Succeed online — develop a website, secure high rankingson the search engines and build online sales Keep your business profitable — understand Profit &Loss reports, manage profit margins and set budgets

Small Business For Dummies

Small Business For Dummies PDF Author: Eric Tyson
Publisher: John Wiley & Sons
ISBN: 1118213815
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
The leading resource for starting and running any smallbusiness Want to start the small business of your dreams? Want to breathenew life into the one you already have? Small Business ForDummies provides authoritative guidance on every aspect ofstarting and growing your business, from financing and budgeting tomarketing, management and beyond. This completely practical, no-nonsense guide gives you expertadvice on everything from generating ideas and locating start-upmoney to hiring the right people, balancing the books, and planningfor growth. You'll get plenty of help in ramping up your managementskills, developing a marketing strategy, keeping your customersloyal, and much more. You'll also find out to use the latesttechnology to improve your business's performance at everylevel. How start-up and established small businesses can use the SmallBusiness Jobs Act to their advantage Enhanced and expanded coverage on using technology in yoursmall business Hiring employees using online resources including LinkedIn,Facebook, and other social media sites New coverage of the recent health care bill, health savingsaccounts, and their implications for small business Updated coverage of the best places to get small businessloans What it takes to achieve and maintain success in anever-changing economic landscape You have the energy, drive, passion, and smarts to make yoursmall business a huge success. Small Business For Dummiesprovides the rest.

Getting Started in Small Business For Dummies

Getting Started in Small Business For Dummies PDF Author: Veechi Curtis
Publisher: John Wiley & Sons
ISBN: 1118222830
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
Ensure success when starting your small business with thismust-have introductory guide Have you always wanted to know what it takes to run a successfulsmall business? This easy-to-follow guide includes everything youneed to know to get started. Turn your business idea into realitywith handy information on all the basics, from learning how tocreate a strong business plan to developing a solid onlinepresence. Create your first business plan — discover howto develop smart business strategies and build a roadmap forsuccess Learn the legal jargon — protect your ideas andregister your business properly Market your business strategically — establishwho your key customers are, research your rivals, and create akiller marketing plan Take the stress out of bookkeeping — ensure allof your admin is covered, from choosing accounting software tohandling petty cash Master online marketing — explore different waysto reach customers with keyword optimisation and other onlinetools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketingstrategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence

Strategic Planning For Dummies

Strategic Planning For Dummies PDF Author: Erica Olsen
Publisher: John Wiley & Sons
ISBN: 9781118050569
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process Planning for and encouraging growth Taking a long-view of your organization Evaluating past performance Defining and refining your mission, values, and vision Sizing up your current situation Examining your industry landscape Setting your strategic priorities Planning for unknown contingencies If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more: Learn to analyze business trends that will determine your business’s future Set measurable, realistic goals that you can plan for and achieve Make strategic planning a habitual part of the organization Prioritize multiple strategies that you can implement simultaneously Set a defining vision for the organization that guides all your planning and strategy This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.

Venture Capital For Dummies

Venture Capital For Dummies PDF Author: Nicole Gravagna
Publisher: John Wiley & Sons
ISBN: 1118642236
Category : Business & Economics
Languages : en
Pages : 368

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Book Description
Secure venture capital? Easy. Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummies takes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. Find and secure venture capital for your business Get your business up and running Push a product to the marketplace If you're an entrepreneur looking for hands-on guidance on how to secure capital for your business, the information in Venture Capital For Dummies gives you the edge you need to succeed.

Service Oriented Architecture For Dummies

Service Oriented Architecture For Dummies PDF Author: Judith Hurwitz
Publisher: John Wiley & Sons
ISBN: 9780470116784
Category : Computers
Languages : en
Pages : 360

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Book Description
SOA is the most important initiative facing IT today and is difficult to grasp; this book demystifies the complex topic of SOA and makes it accessible to all those people who hear the term but aren't really sure what it means This team of well-respected authors explains that SOA is a collection of applications that enables resources to be available to other participants in a network using any service-based technology Examines how SOA enables faster and cheaper application development and how it offers reusable code that can be used across various applications Covers what SOA is, why it matters, how it can impact businesses, and how to take steps to implement SOA in a corporate environment